RongViet Securities Corporation (VDSC) said that the value of Việt Nam''s meat market recorded a compound annual growth rate (CAGR) of 4.4 per cent in the 2018-2023 period.
Masan MEATLife, a subsidiary of Masan Group, has set itself an ambitious medium-term revenue target from branded chilled meat products of US$1 billion and for it to account for 50 per cent of total revenues.
Many enterprises have started moving into the chilled meat sector, as it is expected to become a new consumer trend in the future domestically, according to experts.
Viet Nam announced national standards on chilled meat and technical requirements to meet expectations of markets at home and abroad at a press conference held by the Ministry of Agriculture and Rural Development (MARD) in Ha Noi on October 17.